-Katarisha Burch
FOUNDER
In 2018 I had the idea of creating a brand. At the time, I had no idea what I wanted the brand to represent or even how to begin. I didn’t have a name, I hadn't decided what products to sell, or how to identify my target audience. However, I do remember vividly deciding what the brand would represent and the feelings I wanted its mission to evoke. It would encourage powerfulness, feelings of inspiration, motivation, and support. After a few years, I finally decided upon the name "New Focus", "I'm going to create the dopest apparel line" I remember thinking. That was the Birth of New Focus Apparel which Launched in November of 2020!
WHY THE NAME NEW FOCUS ?
When I envisioned my brand, "Focus" was the word my heart uttered, but there was something missing, this was a NEW journey, a chance to create NEW opportunity, and a NEW beginning this was "New Focus" ( and for a little razzle dazzle, I added Apparel) The name speaks for itself, but again I wanted the items created to resonate with the audience and encourage feelings of worthiness and the notion to ALWAYS stay focused!
THE GOAL ?
The goal for New Focus Apparel is to become a worldwide brand, resonating with individuals for its positive outlook and powerful impact on women and men alike. God willing, we will open our first physical location right here in Chicago, and create memorable, fashionable, dope designs for the people!
My encouraging quote:
If there is a piece missing in your life, you have an opportunity every day that you wake up to go out and create that piece for yourself and then pass that piece on to your legacy so that they may add to it. Before you know it you will have created a whole new puzzle! I am so excited to see you continue to grow! xoxo -Chef K